Become a strategically minded product manager with the ability to manage and deliver digital products successfully
6–8 hours per week,
self-paced learning online
6 weeks,
excluding orientation
Biweekly modules,
flexible learning
1
The ability to manage a product successfully through the use of the Digital Product Management Framework.
2
The knowledge needed to develop a successful product strategy.
3
Insight into how to use planning to manage products throughout their life cycle.
4
A product plan and a product pitch based on learnings from practical exercises and case studies.
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Over the duration of this online short course, you’ll work through the following modules:
Module 1 Foundations of digital product management
Explore the Digital Product Management Framework and examine a product manager’s role in the digital transformation of organisations.
Module 2 Product strategy
Turn a product vision into a product strategy using market analysis, a business case, product positioning, pricing and packaging as well as a go-to-market plan.
Module 3 Product planning and execution
Learn how to use planning to manage products through their life cycle and discover tools and techniques associated with the development, marketing and support process groups.
Please note that module titles and their contents are subject to change during course development.
Lee Boon Kee
Senior Lecturer, Department of Information Systems and Analytics, National University of Singapore
After graduating in 1989 from NUS with a BSc in information systems and computer science, Boon Kee amassed 30 years of IT consulting experience in expert systems and software development, system integration and product management. Before starting his teaching career, he helped many businesses drive digital transformation efforts and deliver digital products and services, allowing them to turn their project-driven business model to a product-centric one. Boon Kee’s primary research interests lie in digital product management, digital ecosystems and platforms, digital experience platforms and the digital economy.
“Unlike other professions with established methodologies, the key challenge for product management practitioners is the lack of formalised approaches or established work tools. This is exacerbated by a complex array of tasks and processes that the typical product manager has to handle, including managing relationships with Sales, Marketing, Product Development and Executive Management teams within the organisation.”
This NUS online short course is delivered in collaboration with online education provider GetSmarter. Join a growing community of global professionals, and benefit from the opportunity to:
Gain verifiable and relevant competencies and earn invaluable recognition from an international selection of universities and institutions, entirely online and in your own time.
Enjoy a personalised, people-mediated online learning experience created to make you feel supported at every step.
Experience a flexible but structured approach to online education as you plan your learning around your life to meet weekly milestones.